OKRs stand for Objectives and Key Results and typically have a shelf-life of what?

• A. Six months
• B. A quarter
• C. One year
• D. One month

Answer: (B)

OKRs are set on a short, iterative cycle to keep teams focused, learning, and aligned. The typical shelf-life is a quarter—about 12 weeks. This cadence creates timely feedback and regular check-ins, allowing teams to reassess priorities as conditions change and adjust plans accordingly. It also aligns with most organizations’ fiscal planning, making resource allocation and progress tracking clearer. Longer periods, like six months or a year, can slow responsiveness and risk chasing outdated targets, while a month is often too short to complete meaningful progress across multiple key results.